DU
OF DUBAI
Working with SIAN Events; Underwraps Events Choreography were asked to create
a show for the launch of the new Telecom Communications network in Dubai: - “du”.
Ruth Trantor choreographed a loud and vibrant dance and percussion set using
dancers, drummers and a variety of urban junk. With such a crowd-stopping show, “du” were
keen to actually involve their audience in the experience, so brave volunteers
were also incorporated into the show at every performance. Over a period of 7
days, the show drew thousands of passing shoppers to the “du” stand and successfully
spread word of the brand throughout Dubai.
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