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The
Christmas Company, Leicestershire
Entertainment package for each of their renowned Christmas Marquees in London,
St. Albans, Bracknell, Milton Keynes, Leicester, Nottingham and Manchester. |
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| Client |
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The Christmas Company, Leicestershire, UK |
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| Project |
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Entertainment package for each of their renowned Christmas
Marquees in London, St. Albans, Bracknell, Milton Keynes, Leicester,
Nottingham and Manchester. Under Wraps is responsible for supplying
upwards of 100 artistes; plus costumes, choreographers, soundtracks
and on-site production assistance. |
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| The Brief |
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To create entertaining and distinctive shows which tie in with
the themes that are rotated annually throughout the sites: currently,
Thai, African, Egyptian, Moroccan, Brazilian and Russian. |
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| Approach |
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Whilst it is important to capture the essence of the various
countries and provide entertainment that is resonant of each theme:
it is critical that the show engages the audience on a level that does
not sit at odds with the purpose of the evening. Primarily, people
are there for their "Christmas party": and whilst a very
earnest performance of traditional dancing may be correct for certain
occasions; these audiences need high energy, party-style entertainment
which will keep them in an energised and celebratory mood. As a result,
our shows take traditional dance forms and blend them with modernised
costumes, music and choreography; which results in unique and exhilarating
interpretations of each of the themes. |
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| Challenges |
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As all the sites open on, or around the same date, the biggest
challenge is co-ordinating the rehearsal schedule which has to accommodate
the availability of 70 - 100 dancers; numerous speciality acts; choreographers;
rehearsal studios; lighting designers and sound engineers. |
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| Solution |
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Planning begins at least six months in advance. Since we are
now approaching our ninth year of producing the Christmas Company entertainment,
we are fortunate to have built up a team of experienced professionals
who have all worked on the events before and know exactly what to expect
and how to deal with the numerous aspects of such a demanding project. |
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| Websites |
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www.the-christmas-company.co.uk |
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Burjuman
Shopping Mall, Dubai |
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